The Channel Reallocation Playbook

Startups fail when founders pour time into a dead channel because it worked for someone else on Twitter. Learn how to scientifically shift effort every 14 days.

The 3 Kill Criteria

Zero Conversions After 100 Qualified Touches: If 100 well-targeted prospects do not engage, the channel or value proposition is flawed.
Prohibitive CAC Relative to LTV: If acquiring a $29/mo customer requires 4 hours of manual founder labor, the channel cannot scale.
High Decay Velocity: If attention requires continuous manual babysitting without compounding asset value, reallocate effort toward evergreen SEO and programmatic assets.

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